Consumer reviews analysis
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Consumer
Insights
The business need
Internet and Social Media play a vital role in all Communications and Interactions
Increase a Company’s exposure to its Consumers
Influence Consumers’ opinion about Products and Services
Increase the power of word to mouth
ITML solution
Collect user reviews in online sources: e-marketplaces, Social Media, blogs
Process reviews in different languages
Statistically process the aggregated Consumer Insights through numerous filters
Use Consumer Insights to design Strategy (e.g. extract user requirements)