Internet and Social Media play a vital role in all Communications and Interactions
- Increase a Company’s exposure to its Consumers
- Influence Consumers’ opinion about Products and Services.
- Increase the power of word to mouth
- Collect user reviews in online sources: e-marketplaces, Social Media, blogs
- Process reviews in different languages and
- statistically process the aggregated Consumer Insights through numerous filters
- Use Consumer Insights to design Strategy (e.g. extract user requirements)